Answers to the questions we hear most from B2B brands

Millets are a group of small-seeded grains — sorghum, pearl millet, finger millet, foxtail millet, kodo millet, little millet, barnyard millet and proso millet are the eight Foodiculture works with. They are generally known for growing well in drier, less resource-intensive conditions than some other staple grains, which is part of why they're often described as climate-resilient.

White-label manufacturing means a manufacturer develops and produces a product that is then sold under another company's own brand name. The manufacturer handles formulation and production; the brand handles positioning, packaging and go-to-market.

It's a staged approach to scaling a new product. A small pilot batch is produced first to validate the format, flavour direction and production process. Once that's confirmed, the same recipe and process are carried forward into larger, commercial-scale production runs — rather than developing at a small scale and re-engineering everything later.

No. Foodiculture is a B2B manufacturing partner — we develop and produce formats for other brands rather than selling a retail line of our own under this name. The demo products on our Products page are concept formats meant to illustrate what's possible, not items you can buy directly.

Extrusion is a common food-processing method where a grain-based dough is pushed through a shaped opening under heat and pressure, which cooks it and forms it into a particular shape in one step — it's how many familiar puffed, twisted or ring-shaped snacks are made.

Each brand's formulation brief and development notes are treated as specific to that partnership. Formal confidentiality terms are agreed directly with each brand as part of onboarding a project.

We work with B2B brands looking to add or develop a millet-based product line — from brands exploring their first pilot batch through to those ready to scale an existing format into commercial production.

Reach out through the Contact page with a short description of your brand, category and what you're looking to develop. From there, we'll talk through whether a pilot makes sense.