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Extruded Savoury Snacks Demo / Concept

Millet Masala Twists

A crunchy, extruded twist format built to show how a savoury masala flavour direction can sit on a millet base without losing the crunch people expect from this snack occasion.

Millet Base
Sorghum (Cholam) & Pearl Millet (Kambu) blend
Format
Extruded savoury snack - twist format
Flavour Direction
Classic masala spice blend
Category
Extruded Savoury Snacks

Overview

Test desc

Development Notes

Concept development focused on extrusion shape and bite consistency, keeping the masala coating balanced rather than overpowering the grain flavour underneath.

Want to develop a format like this for your brand?

Every product here started as a concept — tell us your category and occasion, and we’ll talk through what a pilot could look like.